The Tokyo James SS20 Campaign photographed by Andrew Kimber explores the idea of ageless fashion by featuring Lorraine Genus as the main model of the campaign. The brand goes against the norm of what a typical model should look like and reiterates that everybody, regardless of age is beautiful.
Tokyo James is a futuristic brand known for taking risks and being at the forefront of breaking boring fashion rules. In this campaign the use of animal print is striking against bold colours. The campaign also features model, Haruna Jebak.