The Ivy Park x Adidas collection broke the internet with not only the amazing athleisure pieces but the fact that Beyoncé actually did some promotion for the collection. Her streetwear brand, Ivy Park founded in 2016 started as a collaboration with Topshop mogul, Philip Green but which she solely owns now.
As part of a marketing strategy, Beyoncé gifted different pieces of the collection to her celebrity friends like Yara Shahidi, Reese Witherspoon, Lala Anthony, Janelle Monae among others.
What makes this collaboration distinct from any other athleisure collection is first, the refreshing colour schemes of maroon, cream, and solar orange and also the fact many pieces make use of clasps which allows the pieces to be customisable to taste.
This collection is currently sold-out (it is rumoured that there will be three more collections) but if you were lucky to get some and you plan on wearing it in Nigeria or other humid climates, here are five ways to style to urban athleisure collection.
This look is great for getting some workout done at the gym or for running errands (peep the large fanny pack).
This easy-breezy outfit is multifunctional- can pass as a gym fit or for a concert or for running errands too.
The bodycon dress is great for brunch or a date if worn without the cap. The curved hem gives a nice illusion of a slit and the sheer sleeves help to balance out the high neckline.
If you’ve been looking for an outfit for the airport, this is it.
This two-piece shows the versatility of the collection and screams street style. Paired with heels you can wear this to any high-end urban event.
Image Credit: We Are Ivy Park | Instagram