It’s 2020 And Scrunchies Are Back

Scrunchies defined the childhoods of many Gen Z and Millenials and it is back again. Wearing a scrunchy is one of the easiest ways to instantly dress up a basic outfit. While headbands and hair clips are still very much on-trend, searches for hair scrunchies have increased.

Our go-to online clipboard, Pinterest recently revealed in its recent Pinterest 100 report that there have been a jaw-dropping 6309% increases in the search for the term “hair scrunchies” which means that the accessory is well on their way to being a go-to trend for 2020.

Recent versions of our favourite childhood accessory have been given an upgrade with the use of edgy materials like leather. Luxury brands like Versace and Ganni are also jumping on the bandwagon.
For styling, wrap them around a bun or a ponytail or go for a scarf detailed scrunchie for an elevated look.

Keep scrolling for some scrunchy inspiration:


& Other Stories Leather Scrunchy

Versace Hair Scrunchy

H&M Scarf Detail Scrunchy

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