Imad Eduso’s New Collection Will Add Some Colour To Your Holiday Wardrobe

The lastest collection from the womenswear brand, Imad Eduso is all about celebrating the designer’s journey through motherhood. The collection features a lot of pieces which can be mixed and matched to make new outfits. All the pieces in the collection were made with the brand’s signature silk satin and organza mix which gives a unique shine to the fabric. Purple, white, pink, green and orange were the staple colours in this collection which helped to bring to life the story of the SS20 collection titled Ebi (meaning family/guilt in Yoruba).


Speaking on this collection, the designer said ” Motherhood has been such an evolving journey causing me to question so much about who I am, what I do if I can do it, who I want to be and what legacy I want to leave behind. It’s been a continuous journey of self-rediscovery, as I’ve had to dig deep, unlearning and relearning the things I thought I knew. As these questions plagued my mind constantly together with feeling left behind. Initially, this was difficult but finally, I can see a glimpse of the rainbow at the end of the tunnel, as I see everything from a new perspective with a sense of wonderment.

The collection is a visual representation of my current journey of being a new mum, using vibrant colours and voluminous detailing to signify the exhilaration, the great responsibilities, the beautiful imbalance that comes with the joys of motherhood.”


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