At the GTBank Fashion Weekend press conference on 6 November 2019, Oyinade Adegite, Head of Corporate Communication and Marketing at GTBank presented the vision of the upcoming GTBank Fashion Weekend.
In particular, Adegite emphasised that the vision of GTBank with the 4th edition of the fashion weekend is still the same; empowering businesses. The aim is to use networks and expertise offered by the bank to provide platforms to enrich their businesses. She particularly emphasized the positive effect the fashion weekend brings to small businesses that exhibit. This year, about 130 (one hundred and thirty) businesses are expected to exhibit. Many of the businesses this year are new and about 25% of the exhibiting businesses are returnees who have exhibited at the event previously.
Capacity building was another important goal of the fashion weekend. Adegite further noted the young population of Nigeria made it important to make a platform for them to learn beyond what is taught in school and to learn directly from people who have walked a certain path.
The masterclasses which will feature prominent individuals from different sectors in the fashion industry. There will be ten masterclasses and speakers ranging from award-winning hairdresser Kim Kimble to the leading image architect, Law Roach to the Ogidi women, masters of craft to the editor-in-chief of Vogue Hong Kong will be present to share their expert knowledge.
The idea behind having the Ogidi women host a masterclass was to show the root of fashion in Nigeria, the origin behind the Aso-Ofi and celebrating the craft of these women.
Eighteen designers will showcase their designs on the runway over both days. Design presentations will also On the 9th designers, Nkwo, Tzar Studios, Style Temple, Odido Mimonet, Threeasfour, Mantsho, Haus of Stone, Lezanne Viviers and Thula Sindi will be showing. While on the 10th designers, Huishan Zhang, Imane Ayissi, Ituen Basi, Sukeina, Fruché, Mafi Mafi, Studio 189, Lanre Da-Silva Ajayi and Laquan Smith will be showing. When asked about the repeat of designers each year, Adegite expressed that the runway shows are a side attraction that can only run for a limited time during the event and the focus of the GTBank Fashion Weekend is the fashion exhibition and capacity building that aims to promote enterprise within the fast-growing Nigerian Fashion Industry.
Holding Saturday the 9th and Sunday the 10th of November 2019 at the GTCentre, Plot 1, Water Corporation Drive, Oniru, the 2-day event will put a spotlight on Africa’s emerging fashion industry whilst showcasing the talent and creativity of indigenous small businesses in the fashion space.