Brands do not only represent a majority of skin tones but undertones too. because consumers have become more aware than ever before, there is pressure on the brands to create vast shade ranges with photo-ready formulas.
In order to get an even-toned base, an undertone must be accurately selected. Warm, neutral and cool are the most common terms used with undertones and foundations. For dark-skinned individuals, they are used to selecting the perfect product that will provide them with an excellent finish, a product that makes them look like themselves after application.
Here are 5 brands that understand undertones.